Parkwood Collision.
A 3-month lead generation and brand infrastructure build — two locations, one system. Landing pages, email automation, social content, and a boost strategy built to convert.
Project At a Glance
3-Month Full Build
The Situation
Parkwood has been paying $4,500/mo for marketing that isn't delivering results. Two strong locations, an EV certification story, and a lifetime warranty — none of it is being used to drive leads.
The Opportunity
For a collision shop, local search is the #1 lead source. The EV specialist angle targets a premium, underserved market. There's no funnel, no email system, and no social automation capturing the traffic they already earn.
The Approach
A project-based build — not another retainer. Everything gets built once and works indefinitely. At project close, Parkwood owns every asset outright with zero dependency on Go Local to maintain it.
Before anything gets built, we establish what makes Parkwood different and make sure both locations are positioned to capture the traffic they're already earning. You have three stories that aren't being told loudly enough — EV certification, lifetime warranty, and independent shop credibility. This phase gets those stories straight, aligns both location profiles, and lays the copy foundation that everything else is built on.
Brand Messaging Guide
A focused document that defines Parkwood's voice, differentiators, and copy direction for both locations. Covers the EV specialist angle, the warranty story, and the "independent shop that competes with dealers" positioning. Every deliverable built after this runs through it.
Local SEO & Google Business Profile Audit
A delivered PDF audit of both the Aubrey and Frisco locations. Covers Google Business Profile completeness, citation consistency across directories, on-page SEO gaps, keyword targeting opportunities, and a prioritized action list your team can execute or hand off. For a collision shop, local search is the number one lead source — this tells you exactly where you're leaving traffic on the table.
EV Specialist Landing Page
The Rivian certification and 10+ OEM approvals are buried on the current services page. This standalone page is built around "EV Collision Repair in North Texas" and targets drivers in Frisco, Aubrey, and surrounding Denton and Collin County markets. It becomes a permanent lead asset that compounds over time.
Free Estimate Landing Page
A clean, conversion-focused estimate request page with location-specific routing for Aubrey and Frisco. This becomes the destination for all social traffic, email CTAs, and any future boosted posts. Built once, used everywhere.
Most collision shops lose leads not because they don't get inquiries, but because there's no system to follow up, nurture, or stay in front of past customers. This phase builds that system from the ground up — a welcome and nurture sequence, a monthly broadcast structure, and a social automation layer that captures leads from organic content around the clock.
Email Platform Audit + 6-Email Welcome Sequence
We audit their current platform (or recommend one), then build a 6-email welcome and nurture sequence that fires automatically for every new lead or estimate request. The sequence covers: estimate confirmation and next steps, EV capabilities callout, lifetime warranty explainer, social proof and reviews, referral ask, and a seasonal offer close. Built once, runs forever.
Monthly Email Broadcasts — 3 Months Included
Two emails per month for the duration of the project — one consumer-facing (seasonal offers, tips, local relevance) and one retention-focused (post-repair follow-up, review ask, referral prompt). Each email is written, designed, and scheduled. At project close, the templates and calendar are handed off for internal use.
ManyChat Comment-to-DM Lead Automation
Comment triggers on Instagram posts automatically DM anyone who engages with a keyword. Example: a post that says "comment ESTIMATE to get yours free" fires a DM with a direct link to the estimate page. Captures leads from organic content without any manual follow-up. Includes integration setup and the first two automation flows built and tested.
With the infrastructure in place, this phase builds the content system and arms the team with everything they need to execute consistently after the project closes. It also introduces the boost identification framework — a simple methodology for taking what's already working organically and putting selective spend behind it, without running full paid campaigns.
Social Media Graphic Template Set — 10 Templates
Ten professionally designed, editable post templates built in Canva covering the core content types a collision shop needs: before/after reveals, EV specialist callouts, lifetime warranty feature, 5-star review graphics, seasonal offers, and location-specific posts for Aubrey and Frisco. Delivered as editable files the team can run independently.
6-Month Social Content Calendar
A full 6-month roadmap of content themes, caption direction, posting cadence, and CTA mapping across Instagram and Facebook. Built so the internal team can execute with zero guesswork. Includes content pillar structure and a monthly planning framework for ongoing use after the project closes.
Organic Boost Identification Framework
Rather than running full paid ad campaigns, we recommend Parkwood set aside 15–20% of their monthly spend with Go Local Group to amplify content that's already earning organic traction. This deliverable is the system that identifies what to boost and when — a simple scoring guide built around engagement rate, content type, and conversion intent. Organic-proven before money touches it.
Project Management & Progress Calls
Three months of client calls, project management, proofing, revisions, and asset scheduling. Bi-weekly 30-minute check-in calls to review current project standings and keep deliverables on track.
Organic-proven before money touches it.
We don't run full paid ad campaigns. Instead, we recommend Parkwood set aside 15–20% of their monthly spend with Go Local to amplify content that's already earning traction. This keeps the risk low, the results measurable, and your team in control.
How the Boost Framework Works
Every piece of organic content is scored on engagement rate, content type, and conversion intent before any spend goes behind it. Only proven performers get boosted.
Why Not Full Ad Campaigns?
Ad spend without an infrastructure foundation burns budget. We build the landing pages, email capture, and content calendar first — then amplify what's already converting.
Recommended Monthly Boost Budget
$500–$750/month independently managed by Parkwood, guided by the boost scoring framework we deliver at project close.
One project. Everything you own at the end.
Priced across 3 months so the investment aligns with the build timeline. At project close, Parkwood owns every asset — no ongoing dependency on Go Local to maintain what was built.
Full 3-Month Project Build
All 10 deliverables plus project management. Spread evenly across 3 months. Work starts in month one, assets transfer fully at project close.
Why Project-Based vs. Retainer
Retainers charge you every month with nothing permanent to show for it. This project builds infrastructure that works for Parkwood indefinitely — whether or not Go Local is involved after month three.
Full breakdown, no surprises.
| # | Deliverable | Phase | Price |
|---|---|---|---|
| 01 | Brand Messaging Guide | Phase 01Strategy & Foundation | $1,200 |
| 02 | Local SEO & GBP Audit | Phase 01Strategy & Foundation | $750 |
| 03 | EV Specialist Landing Page | Phase 01Strategy & Foundation | $1,500 |
| 04 | Free Estimate Landing Page | Phase 01Strategy & Foundation | $1,000 |
| 05 | Email Platform Audit + 6-Email Welcome Sequence | Phase 02Email & Automation | $2,000 |
| 06 | Monthly Email Broadcasts (3 months · 2/mo) | Phase 02Email & Automation | $1,800 |
| 07 | ManyChat Comment-to-DM Automation (2 flows) | Phase 02Email & Automation | $900 |
| 08 | Social Media Template Set (10 Canva templates) | Phase 03Social & Boost | $850 |
| 09 | 6-Month Social Content Calendar | Phase 03Social & Boost | $750 |
| 10 | Organic Boost Identification Framework | Phase 03Social & Boost | $500 |
| PM | Project Management & Progress Calls | All PhasesOngoing | $1,500 |
| Total Project Investment | $14,750 | ||
Our clients get real results.
We work with businesses looking to grow. Here's what they say after working with us.
Within one year of business, Go Local Group helped take our business from ground level to over $1mm in annual revenue.
We saw an immediate increase in sales and confidence in our sales team following our brand refresh and new product packaging.
This is the first company we've worked with who hasn't left us feeling like we had to own the project. They owned it from A to Z.
Ready to build
something real?
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