The Challenge

When Jeff and Casey Haugen approached Go Local Group with a growing brand of cigars and a brand they didn’t love, we immediately fired one up and spoke about what needed to change. As it turned out, everything you could see, touch, or interact with wearing the Crux Cigars name on it needed a substantial revamp.
The revamp would also need to keep retailers, press, and new cigar smokers in mind. How do we educate newbies, increase retailer’s business, and get the press excited to write about us? The kicker…. everything needed to be done 7 months for the industry trade show kicked off in Las Vegas. From concept to ready-ship product.

The Scope

Everything you could see, touch, or interact with the Crux Cigars name on it needed a revamp.

It also needed to happen within 7 months, when the industry trade show kicked off in Las Vegas. Cigar labels: An all new look at the band that utilizes the beauty of the tobacco leaf as a central part of the design. Coined as the ‘bikini band,’ Crux is the creator and industry standout for this unique outlook. Cigar 5 Packs: From paper wrapped to a reusable telescoping 5 pack. The soft touch, spot UV, and embossing creates a one-of-a-kind experience for cigar smokers. Cigar boxes: Colorful boxes that actually educate the customer and retailer about the flavor profiles and what to expect give a refreshing approach to displaying in brick & mortar retailers nationwide.


  • Packaging
    • Labels
    • Boxes
    • 5 Packs
  • Photography
  • Videography
  • Trade Show Collateral
  • Web Design


  • 7 Months
OLD Brand

The previous branding of Crux Cigars was dated, bland, and nearly illegible.

New Brand

We took a modern clean approach with vibrant colors to help pop off the shelves.

The Results

Our team came in on time and under budget for the project. During the launch at the Trade Show, Crux was awarded with Best Booth award, against 250 other manufacturers.

Increased Cigar Sales, Refreshed Brand, Awarded Best Trade Show

Since launch, the new look and feel has seen a substantial growth in business. Specific retailers nationally have reopened accounts and their top retailer has reported a 300% increase in their Crux Cigars sales over 1 year later.

Leave a Reply